Updated October 15, 2026 — Black Friday lands on November 27 and Cyber Monday on November 30 this year. This is the single best stretch of the year to buy a mattress, and early “Black Friday” pricing usually starts in the first week of November, so now is the time to shortlist.
We track the beds worth buying all year, and Black Friday is when the ones we recommend actually hit their best prices. Here is what to expect and how to shop it without overpaying.
2026 brand deals to expect (and how deep they go)
Based on the early 2026 sales already live and recent years’ pricing, here is the discount depth to expect across the market:
- Saatva — up to roughly $600–$700 off (luxury innerspring and hybrid).
- Nectar — up to about 50% off mattresses, with bundle deals going deeper.
- DreamCloud — up to about 60% off mattresses plus bundle savings.
- Helix — roughly 20–35% off sitewide, often with free pillows.
- Nolah — around 35% off sitewide, frequently with free accessories.
- Purple — up to about $1,000 off higher-end models, plus accessory bundles.
- Bear, Avocado, WinkBeds, Puffy — 20–40% off ranges; strong for organic and cooling needs.
Terms change right up to the event, so confirm the live price on the retailer’s own page before you buy — some brands keep an inflated year-round “original” price, so compare against what the bed actually sold for in September.
Premium pick to watch: Ultimate Snooze
Shopping the luxury end this year? Ultimate Snooze handcrafts its mattresses and backs them with a long in-home sleep trial, and its deepest discounts of the year land in the Black Friday window — worth a look before committing to a big-box premium brand.
Best budget picks on Amazon
Want a boxed bed shipped fast? These hit their lowest prices of the year during the sale:
- Zinus Green Tea Memory Foam — reliable budget foam for guest and kids’ rooms.
- Novilla Bliss — soft-medium foam, strong value.
- Linenspa 10″ Hybrid — coils plus foam for a more supportive feel.
- Vibe Gel Memory Foam — cooling gel foam, great mid-range pick.
How to shop it without overpaying
- Start watching in early November. Most “Black Friday” prices show up two to three weeks early.
- Check the real regular price. Compare against the September selling price, not the crossed-out number.
- Match the bed to the room. A guest room doesn’t need a premium mattress.
- Prioritize the trial and returns. A long sleep trial beats squeezing out the last $50.
Frequently asked questions
When is Black Friday 2026? Friday, November 27; Cyber Monday is November 30. Early deals typically begin the first week of November.
Is Black Friday or Cyber Monday better for mattresses? For boxed/online beds the price is usually identical across both days; Black Friday has the widest in-stock selection.
Should I wait or buy now? If your mattress is worn out and hurting your sleep, do not wait — but if you can hold a few weeks, late November will be the lowest price of the year.